Privacy and Credentials

Winning Moves is a responsible business that meets the highest ethical, legal and professional
standards. We care about the people around us and our planet.

Winning Moves is committed to achieving Net Zero. As part of this effort, we publish our carbon emissions which can be found in this report.

Carbon Reduction Plan

What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored; however this may downgrade or 'break' certain elements of the site's functionality. If you would like more general information on cookies, visit this Wikipedia article on HTTP cookies.

How We Use Cookies

We use cookies for a variety of reasons which are detailed below. Unfortunately is most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or in case they provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit, usually resulting in disabling certain functionality and features of this site. Therefore it is recommended that you do not disable cookies.

The Cookies We Set

We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in. When you submit data through a form such as those found on contact pages or comment forms, cookies may be set to remember your user details for future correspondence.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site. This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how visitors use the site and ways that we can improve their experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page. Hopefully that has clarified things for you. As previously mentioned if there is something that you aren't sure whether you need, it is  usually safer to leave cookies enabled in case it does interact with one of the features you use on our site. However,  if you are still looking for more information, please contact us through one of our preferred contact methods listed in the footer of this site.  Our email address is: Thank you for your interest.

Phone: 012 285 3800
6 Bennett’s Hill
B2 5ST

Cyber Essentials CertificateCyber Essentials is a United Kingdom certification scheme designed to show an organisation has a minimum level of protection in cyber security through annual assessments to maintain certification. Backed by the UK government and overseen by the National Cyber Security Centre (NCSC).

Winning Moves is a certified Green Small Business. This reflects our commitment to improving the management of our significant environmental impacts, including our sustainable operations, services and practices across the business and amongst our stakeholders. We have a policy and action plan to deliver that commitment.

Certificate - Winning Moves 2022

Winning Moves’ Information Commissioner Office registration number is Z6399957.

Market Research Society (MRS) Code of ConductWinning Moves’ research and evaluation work is conducted in accordance with the MRS Code of Conduct; we are a Market Research Company Partner; and are registered to ISO 20252:2019 the international standard for social and market research.

MRSThe MRS Net Zero Pledge asks CEOs to make four commitments towards ensuring their organisations are sustainable by 2026. The pledge includes: to be Net Zero, publishing carbon emissions, collaborating across the sector and encouraging call outs by employees and clients on environmental concerns.

As part of The Growth Company, Winning Moves adheres to their group privacy policy which you can find in the link below:

The Growth Company Privacy Policy

Please click here to view a list of projects and their privacy notices.

An attestation to the annexes included in our registration to ISO20252:2019.

ISO 20252:2019 Statement of Applicability (S0A)

Winning Moves Limited is a market, opinion and social research organisation. We deliver research and evaluation services to primarily government or publicly-funded organisations throughout the UK and Ireland.

  • Sampling (including access panels)
  • Fieldwork
  • Physical observation
  • Self completion
  • Data management and processing

To be attested to this document in accordance with Annexes A, B, C, E & F of ISO 20252:2019. Winning Moves has elected to exclude Digital Observation (Annex D of ISO 20252:2019) from the attestation.

Details of Winning Moves attested annexes are as follows:

Annex Attested Excluded Explanation
A - Sampling (including access panels) Yes   We specify and design sample frames for research projects. Regarding the types of samples specified in Annex A:


  • Probability samples: Yes, we do this inhouse.
  • Non-probability samples: Yes, we do this inhouse,
  • And sample sources specified in Annex A:
  • Access panels: We occasionally buy in access panel services for which we specify the sample design.
  • Databases created for any purpose different than participating in research data collection activities: Yes, we often use such databases inhouse e.g. membership organisation lists or lists of people participating in a policy or programme.
  • Statistical data: Yes, we sometimes utilise statistical data as a sample source e.g. the Interdepartmental Business Register.
  • Other sources, including, but not limited to, river sampling: We have used processes to ask potential respondents to ‘opt-in’ to research, but not river sampling.
B - Fieldwork Yes   We offer data collection using fieldwork methodologies both directly (predominantly) and as a subcontracted service (sometimes). Fieldwork methodologies we use include CATI surveys, online surveys, depth and semi-structured telephone and online interviews, depth face to face, focus groups, diaries and observation. Predictive dialling is not used.
C - Physical Observation Yes   On occasion we offer data collection using physical observational methodologies directly (e.g. observing an event / training session) or on occasion as subcontracted services.
D - Digital Observation   Yes We do not undertake digital observation either directly, or as a subcontracted service.
E - Self Completion Yes   We offer data collection using self completion methodologies. The methodologies we use are online (CAWI) or offline (e.g. paper questionnaire, or diary entries). Services may be delivered inhouse or subcontracted.
F - Data Management & Processing Yes   We offer data management and processing services directly, and on occasion subcontracted out. We undertake data entry, cleaning, coding, editing, weighting, file preparation, tabulation and additional analysis.

1.1 Legal Requirements, Codes and Guidelines

The legal requirements relevant to delivery of the SoA are:

  • Data Protection Act 2018 and UK GDPR
  • Health and Safety at Work Act 1974

Codes and guidelines relevant to delivery of the SoA are:

  • Market Research Society Code of Conduct
  • Government Social Research Ethical Assurance for Social and Behavioural Research

Optional certifications relevant to delivery of the SoA are:

  • ISO 20252:2019
  • Cyber Essentials

1.2 Company Information

  • Company number | 03069806
  • Address | 102 Colmore Row, Birmingham, B3 3AG
  • Phone | 0121 285 3800
  • Email |
  • Information Commissioner Office Registration no | Z6399957

You can verify that we are a bona fide market research consultancy by contacting the Market Research Society (MRS) on freephone 0500 396 999.

Date of Board Approval: 09/05/2024