Winning Move

Two programmes, one aim: To support Worcestershire businesses that want to grow

Worcestershire has one of the highest rates of growth potential in the UK. Nearly 18 percent (17.8%) of businesses in the county are ‘likely’ or ‘highly likely’ to grow in the next year, which considerably outpaces the national average of 13 percent. To support local businesses that want to grow, Worcestershire County Council and six Borough Districts have created two programmes: Elevate Worcestershire and Innovation Worcestershire.

These programmes are designed to help businesses increase their profits and productivity by offering professional guidance, skills training, knowledge sharing and grants. Both are fully funded by the UK Shared Prosperity Fund and offered at no cost to you, other than your investment of time.

Join now and help your business, and Worcestershire, continue to grow.

Register now


The eligibility requirements for both programmes are:

  • 3 years as a registered business
  • Based in Worcestershire
  • 5+ employees
  • Desire to grow your business or a business idea
“It was an incredibly efficient process. If you need help, speak to Winning Moves and get it sorted. You won’t regret it if you do. It will really help you.”
Chris Parkes
Surf Works

High impact business support

Elevate Worcestershire is focused on growth, helping you to clarify your business’s current position and define your aspirations and goals for a prosperous future. We will help turn your ideas and vision into business plans and actionable steps that your entire team can understand and execute.

Innovation Worcestershire is focused on innovation and developing business ideas into viable, new products and services. With our expert guidance and hands-on approach, you’ll navigate the innovation landscape with confidence, accelerating your time to market and boosting your success rate.

You are welcome to join one, or both, of the programmes to best meet the needs of your business.

Tailored, expert 1-2-1 coaching

Peer-to-peer workshops and masterclasses

Access webinars and networks

Grow your business

What’s involved

  • 1:1 tailored coaching from highly qualified advisors
  • Four 3-hour group action learning workshops where you’ll gain essential, proven business techniques designed to boost your productivity and profits
  • Five online sessions focused on actionable steps for achieving growth and productivity
  • Eligibility for a matching grant up to £10k

Areas covered:

  • Strategic planning
  • Actionable and achievable business plans
  • Financial planning
  • Marketing and new client acquisition
  • Innovation and the introduction of new products and services
  • How to enter a new market
  • Digital and technology adoption
Register Now

Turbocharge your idea

What’s involved

  • 1:1 tailored innovation coaching
  • Interactive and focused masterclasses and workshops that will give you the skills and knowledge to turbocharge your idea’s development process
  • Two in-person events to learn, network and showcase your company
  • Access to the new Worcestershire Innovation Network, which connects you to members who can help you solve specific challenges, share knowledge and brainstorm ideas.

Areas covered:

  • Innovation planning
  • Financial planning
  • Go to market strategy
  • How to enter a new market
  • Intellectual Property Protection
  • Innovation Sprints
  • Innovation challenges presented by industry
Register Now

High quality advice. Big Return on Investment.

Worcestershire County Council and its six borough districts have commissioned Winning Moves to deliver these programmes. We have delivered high impact business advice and support to thousands of businesses over the past 25 years, including Worcestershire Digital which received an overwhelming positive response rate and helped participants grow through digital tools.

Our adviser was fantastic at organising our time and effort; he was very efficient and direct – in a positive way. The whole process was streamlined and he made sure I hit the targets.
Chris Brierley, Director Cotswold RAW

Invest in your business’s future success

We know you are busy running your business and time is precious – which is exactly why you join one of these programmes. They offer the opportunity to step back from the day-to-day and focus on your business’s path forward and creating growth.

The combination of one-to-one advice and peer-to-peer learning has proven to have the highest positive impact for businesses. During the one-to-ones, you can work on a specific issue of your choosing, or your adviser will help guide you to the most appropriate area for improvement. In the peer sessions, you will share best practices, network and learn from your peers.

We respect your time and have designed the programme to be flexible and to work with your busy schedule with a combination of online and in person activities.

Registration is open now.

Register Now

Simply fill out the form below and our advisers will be in touch to discuss your needs and schedule.



    The eligibility requirements for the programme are:

    • 3 years as a registered business
    • Based in Worcestershire
    • 5+ employees
    • An active interest to grow your business


    We recognise the importance of your privacy and the security of your personal information. You can view our privacy policy and credentials here.