Our trusted team of R&E experts create actionable insight using a broad spectrum of methodologies, tailored to each client’s needs.

For more than 20 years, we have helped changemakers at national and local government agencies, non-profits and private entities make better decisions. Through robust evidence, we help clients understand, measure and demonstrate the economic, environmental and societal impacts of their work.

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Tailored insight. Diverse sectors.

Winning Moves works across many sector areas. This list, while no means exhaustive, provides an overview of our most recent focus.
  • Energy efficiency and renewables
  • Research and innovation
  • Decarbonisation and net zero
  • Digital skills and connectivity
  • Resource efficiency and the circular economy
  • Education and skills
  • Business support
  • Transport



Winning Moves design and deliver evaluations that draw from the full range of methods described in the Magenta Book guidance on evaluations in government. Please click below for a sample of those that we have most recently used on behalf of clients.

Evaluation Methods

Social Research

Social Research explores the knowledge, attitudes and behaviour of people and businesses through both secondary and primary research (both quantitative and qualitative). Our in-house primary research capabilities include surveys (online, telephone and mixed), interviews (remote and face-to-face), observation and group discussions.

Behavioural Change

In line with greater application of behavioural science across government, Winning Moves are increasingly using behavioural frameworks to guide our methods and structure our analysis and interpretation of data.


We design processes to collect information and data through the course of programme delivery that can be used to actively manage performance as well as to inform evaluation.

Right from inception, the first meeting through to the end, we felt we engaged the right people.
Chris Henwood UK Research and Innovation (UKRI)

R&E Case Studies

Our latest R&E challenges tackled.

Case Study

Evaluation of the national ERDF in England, 2014-20

Winning Moves was part of a consortium commissioned by the Department for Levelling Up, Housing and Communities to evaluate the impacts of the national European Regional Development Fund programme in England from 2014 to 2020.

Case Study

Evaluation of the Adult Education Budget

Winning Moves was commissioned by the West Midlands Combined Authority to evaluate the impact of the Adult Education Budget in each of the first four years of the programme.


Evaluation of the Supply Chain Retrofit Demonstrator Scheme

Winning Moves led a two-year multi-phase evaluation of six distinct programmes to encourage vital retrofit work, providing insight into the approaches that are potentially the most effective for supply chain contractors and consumers.  

Contact our R&E director

If you would like to talk about a specific research and evaluation project or our research and evaluation service, please contact:

Michelle Hollier BA MPhil Director of Research and Evaluation