After initially working as a telephone researcher, Luke joined the Winning Moves team in January 2022. Coming from a customer service and retail management background, he has extensive experience in effective recruitment and team building that he applies to bringing talented researchers on board. He takes a hands-on approach to field management and motivating researchers to ensure that field work is carried out to the highest levels of quality and compliance, and is delivered on target. He also ensures that researchers find working with Winning Moves to be an enjoyable and rewarding experience. Luke is also actively involved in ongoing project work, conducting, and recruiting for a range of quantitative and qualitative interviews, and ensuring that the wider R&E team have the tools they need to be effective in their work.