Winning Moves has been chosen to deliver the Collaborate tourism support programme for businesses in Leicester and Leicestershire. This new programme will benefit more than 130 SMEs in the tourism sector by helping them develop their business and take advantage of new opportunities.
Working with Leicester Shire Promotions, a destination management organisation in the region, qualifying companies will be able to access a range of support including one-to-one consultancy with tourism sector specialists, and workshops and masterclasses. All the support is tailored specifically to the needs of each business, and is offered free of charge.
The rising popularity of the ‘staycation’, coupled with investment in the infrastructure and transport links in the region, means the tourism attractions of Leicester and Leicestershire have never been more appealing and accessible. It is the perfect time for hospitality businesses to capitalise on the opportunities presented by a rise in visitor numbers. Whether a business wants to market itself more effectively through social media, attract more customers, outperform competition or stand out from the crowd, this programme can help them succeed. Through tools, techniques and business coaching, participants can learn to master the art of encouraging more visitors to stay longer and spend more.
The programme launches with an event at Leicester Tigers Stadium.