About Us

Through our research, evaluation, digital consultancy and business diagnostic platform, we bring insight to changemakers seeking to make the world a better place. Trusted by those who deliver public policy, our work is used to improve economic, environmental and societal outcomes.

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What We Do


Business Diagnostics

Benchmark Index is a suite of industry-leading, powerful and proven benchmarking diagnostic tools that help businesses, and those who serve them, grow faster and smarter.


Digital Consultancy

From high quality digital consultancy to software development, we help drive growth and improve performance of the UK’s economic engine, SMEs, and those who support them.


Research & Evaluation

Our trusted team of experienced, multi-disciplinary research and evaluation experts provide reliable, creative and valuable insight to decision makers.

Our Team

Our people are our secret sauce: experienced, innovative, smart and personable. They aim to deliver above expectations.

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Our Work

Our latest challenges

Case Study

Building a more impactful business support ecosystem

The North East Growth Hub Cluster wanted a platform to better align and integrate the collective endeavours of all stakeholders to deliver transformational impact.

Case Study

Increasing digital adoption in Cumbria

Winning Moves took a multi-pronged approach to supporting Cumbria SMEs in their adoption of digital technology. The results were overwhelmingly positive.

Case Study

Evaluation of the Smart Sustainable Plastics Packaging Challenge

UKRI commissioned Winning Moves to complete a second phase evaluation of the SSPP Challenge, which covers more than 80 projects that aim to deliver a reduction in single-use plastic packaging and support new and improved recycling technologies.

The Winning Moves logo signifies that the work has been done with integrity and rigour.
Ian McLaughlan Business Growth West Midlands