Catherine has a 20-year track record of working on social research and evaluation studies for central government departments, other public sector bodies and third sector organisations. Her experience at Winning Moves spans all aspects of applied social research; including defining a research method, sampling, research design and data analysis. Catherine is a highly skilled qualitative researcher, with particular expertise recruiting for, and conducting, depth interviews (face to face and telephone). She is quickly and competently able to build rapport with a range of respondents, including householders, small businesses and public sector organisations. Her strength lies in her ability to engage with respondents on their terms and handle sensitive issues with a light but careful touch, obtaining full and honest answers to probing areas of questioning.