Together, ordinary people can achieve extraordinary results. Meet our team.
Adrian Davies BA MSc DipM Prince2
Our CEO, Adrian is an experienced executive, having started and grown several businesses in the field of business support, software development, and data collection and evaluation. He has worked with the public sector in the UK, and internationally, for more than 20 years; helping develop strategies and deliver programmes that help with the birth and growth of SMEs. His work has touched and influenced more than 100,000 businesses, with demonstrable impact on performance: profits, productivity and growth.
Alicia Bentley BSc PhD
As our Analytical Consultant, Alicia is skilled at providing statistical insight into large scale datasets and helping clients identify significant outcomes and trends. Delivering across the breadth of the project lifecycle, Alicia is experienced in designing and implementing appropriate and robust solutions to complex challenges.
Amanda is a skilled researcher with wide ranging experience across a number of policy areas including waste, energy, planning and business productivity. Although at home working with quantitative data, Amanda’s real passion lies in qualitative methodologies. She brings a real ability to engage with respondents on their terms and handle sensitive issues with a light but careful touch, obtaining full and honest answers to probing areas of questioning.
Asma was originally employed at Winning Moves as a researcher where she gained expertise in qualitative and quantitative interviewing. Her strength of understanding and natural inquisitiveness naturally led to her being promoted to Field Manager where she is responsible for recruiting and managing our telephone researchers. This includes ensuring the data we collect is of the utmost quality and that projects are delivered to client's requirements.
Catherine Field BSc PGCE
Senior Research Executive
Catherine is an experienced, all-round researcher, borne from a strong foundation in both quantitative and qualitative interviewing. Qualitatively, Catherine deals easily with people at all levels and asks questions that makes respondents think and talk. Quantitatively, Catherine demonstrates her analytical skills and critical thinking whilst also ensuring our fieldwork approach and team will best meet our clients research objectives.
Debs Secker BSc
Chief Operating Officer
Debs oversees cross-business operational performance, ensuring high quality, effective and profitable delivery whilst making sure our customers’ needs are fully met. She also ensures that we recruit and retain a culturally committed, accountable, skilled and flexible bunch of people.
Doros Georgiou BSc MSc
Doros’s excellent knowledge of survey methodologies ensures that collected data is of a very high quality. Doros is skilled in quantitative methods, providing new insight to inform the evaluation of a variety of programmes and policies – he is an accomplished modeller and uses complex statistical techniques to interpret trends across large survey datasets.
Emily is an agile researcher with a background in academic research, having completed a masters in psychological research methods and advanced statistics. With an affinity to handling data she is able to design and run quantitative research projects with analysis in mind. Emily has worked on quantitative and qualitative projects across a range of areas including the circular economy, renewable energy and waste.
Francisco Crespo BSc MSc PhD
Senior Research Executive
Francisco is an agile researcher with working experience in both commercial and academic research environments, in Spain, Australia and the United Kingdom. A versatile researcher, Francisco has a strong multidisciplinary educational background, and his data analysis skills are particularly strong. He has also research experience using mixed methods which he has applied across a range of areas including recycling and waste, public health, nutrition, and business support.
John Fawcett BA
John uses research, delivering against all stages of the project lifecycle, to help clients meet their wider objectives. He is a skilled researcher and brings expertise and knowledge of researching audiences and evaluating programmes across a number of different policy areas including transport, environment and sustainability, planning and business productivity.
Karl is an accomplished researcher and evaluator and designs and delivers research and evaluation to aid the development of policy and programmes. As a pragmatic problem solver, he considers client’s research questions in the context of their wider strategic objectives before developing bespoke solutions, often synthesising best practice and innovative approaches.
Kate is an integral part of the software team; she has responsibility for testing new pieces of software. It'll be up to Kate to try as best as she can to ‘break’ it! She brings considerable expertise of working with learners, higher education institutions, government agencies and businesses. Clients appreciate Kate’s flexible nature and prompt resolutions when responding to issues.
Kieran is an accomplished and highly skilled creative who has designed and overseen a multitude of branding and highly innovative creative marketing campaigns for winning moves. His creative designs have been used to promote business support programmes and software products that have engaged thousands of businesses.
Lin Lowdon BA Hons
Lin has gained a wealth of experience in coordinating and running projects throughout her career. These range from small, local projects through to national level conferences for global organisations.
As Project Coordinator here at Winning Moves, Lin helps deliver projects across all sides of the business including research & evaluation, marketing and digital, as well as business support; working alongside various members of the team she gladly provides the support to get the job done!
Liz Victor BA MA PhD
Research & Evaluation Consultant
Liz has strong qualitative research skills as well as considerable experience in quantitative studies. She has worked in a range of policy areas including energy, space, transport, arts and leisure, housing, education and skills and social care. At Winning Moves, she works upon all elements of the project life cycle and has contributed to several research and evaluation studies including for DBEIS and UK Space Agency.
Mark Modena MSc Prince2
Mark is an experienced business consultant and company Director, having played a variety of roles in the development of Winning Moves since leaving the world of finance in 1999. His work has included developing and managing numerous best practice, innovation and enterprise development programmes in the UK and overseas, including driving the creation of more than 40 benchmark centres around the world. He also has a passion for working directly with businesses, particularly on strategy development.
Michelle Hollier BA MPhil
Director of Research and Evaluation
Michelle Hollier is a highly experienced researcher and evaluator with a track record encompassing government programmes, policies and interventions for an international client base for over 15 years. She provides strategic level consultancy and advice in relation to policy and programme evaluation and implementation as well leading research programmes to inform policy and programme design and delivery.
Paul joined Winning Moves in April 2019, bringing a 12-year track record in designing, managing and delivering high quality and strategically important research on behalf of government departments, local authorities, charitable organisations and regulators. Paul’s vast work experience has enabled him to develop significant understanding of impact evaluation, survey design and implementation, and the collection and analysis of qualitative and quantitative data using mixed methodologies. He brings a commitment, energy and enthusiasm to his work. Paul offers excellent written communication skills and a track record in writing publishable outputs; his writing is clear, concise and elegant.
Sadia Altaf BA Prince2
Sadia originally started as a telephone researcher at Winning Moves, the past few years as Project Coordinator has given her an excellent foundation of knowledge to take on the role of Project Manager. Always, calm, considered and pragmatic, Sadia ensures that projects are delivered to meet clients' objectives and has worked with government bodies such as the Department for Digital Culture Media & Sport and the UK Space Agency.
Samina Vohra BA Prince2
Projects Operations Manager
Samina is a highly experienced project manager and is proficient at identifying and managing risk and critical path; she has a strong track record of delivering on time and to budget, and has worked on many of our large, complex or challenging projects, including for WRAP, BIS, HMRC, DCMS and Innovate.gov. Samina ensures that the project team are fully briefed on their contribution to the project and coordinates and deploys resources to ensure that our projects are delivered according to agreed milestones and overall timetable.
Sarah Gilhooly BA MA PHD
Senior Research Executive
Sarah has strong research experience and with a background in academic research she has extensive theoretical and practical experience of advanced quantitative data analysis. An allrounder, Sarah is also well versed in qualitative approaches, as well as mixed methodology projects. Sarah has worked across a range of areas including recycling and waste, skills needs analysis and business support.
Zoe Wallis LLB Prince2
Zoë is responsible for high quality delivery of our projects and programmes, as well as the day-to-day running of the business. A highly experienced project manager, and driven by success, Zoe has managed projects to the tune of £60m. She has delivered some of Winning Moves’ largest enterprise projects and has been instrumental in developing a robust and quality-controlled delivery infrastructure. Under Zoe’s stewardship, our enterprise projects have delivered significant impact to businesses and to the economy.