Tourism Businesses across Staffordshire are benefiting from the Destination Staffordshire, Support for Tourism Businesses programme.  Launched in early March, the programme provides access to in-depth 1-2-1 consultancy as well as a series of workshops and masterclasses that are all targeted at helping small to medium tourism businesses across the County develop and grow. 

Whether a business wants to market itself more effectively, attract more customers, outperform competition or stand out from the crowd, this programme can help.  Funded through the European Regional Development Fund (ERDF) and delivered by Winning Moves, eligible businesses can benefit from free of charge support. 

Visitor Economy Manager, Graeme Whitehead, said “This is the second iteration of our tourism support programme.  Last time around the support had significant, positive impact on the sector.  This time around we want to achieve more, which is why we are offering an enhanced support package including up to 4 days of 1-2-1 coaching, alongside specialist workshops, masterclasses and webinars.

Our role is about getting Staffordshire recognised as a first choice destination, by helping the many fantastic tourism businesses to flourish.  This support programme is one way that we are working to achieve this aim.”

Currently 50% of the funding pot has been allocated, so if you haven’t already grabbed your share of the support, then do so now.  If you’re a tourism business in Staffordshire, contact Winning Moves via or on 01785 827600 to find out more about how you can benefit.


Notes for editors:

Destination Staffordshire is the defacto tourist board for the County.  Launched in 2006, it is a private/public sector partnership of major attractions, tourism businesses and local authorities created to develop and drive leisure and business tourism economies in Staffordshire. It leads the charge in promoting Staffordshire as a destination by supporting businesses, raising the economic profile of the County by creating jobs and growth, raising awareness of what’s on offer, marketing tourism businesses and addressing barriers to visitors. 

Winning Moves is a Staffordshire based business support agency.  Established in 1995, we believe in helping others achieve more than they ever thought possible.  We work directly with enterprises across the globe helping them to start-up, develop and grow.

For more details about the support available, please contact Zoë Wallis, Director at Winning Moves on 07455966595 or email

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